Content & Messaging

Message Text

The main message is the primary text displayed in your announcement bar. This is where you communicate your announcement, promotion, or information to visitors.

Message Content Guidelines

Character Limit: Messages support up to 500 characters
Clear Communication: Keep your message concise and action-oriented
HTML Support: Use basic HTML tags for formatting (bold, italic, links)
Responsive: Messages automatically wrap on mobile devices
Dynamic Content: Include discount percentages, dates, or other key information

Editing Your Message

Navigate to the Content & Messaging section in your dashboard
Click in the message text field
Type or paste your announcement text (up to 500 characters)
Use formatting buttons for bold, italic, or hyperlinks if available
Click Save or wait for auto-save to update your bar

Message Examples

Use Case	Example Message
Sale/Discount	Summer Sale: Get 30% off all items! Use code SUMMER30 at checkout.
Free Shipping	Free shipping on orders over $50! No code needed.
New Product	New Collection Alert: Discover our latest summer styles now available!
Time-Limited	Flash Sale Ending Tonight: 50% off selected items. Hurry!
General Info	We're currently experiencing higher than normal order volume. Thank you for your patience!

Call-to-Action (CTA) Button

The CTA button provides users with a clickable action that directs them where you want them to go. You can enable, disable, or fully customize the button for each announcement bar.

Button Configuration

Setting	Description	Options
Enable Button	Show or hide the CTA button	Enabled / Disabled
Button Text	The text displayed on the button	Any text (default: "Shop Now")
Button URL	Where the button links to	Any valid URL (internal or external)
Open Target	How the link opens	_self (same window) or _blank (new tab)

Default Button Text

When you create a new announcement bar, the CTA button text automatically defaults to "Shop Now". You can change this to any text that fits your announcement, such as "Learn More", "Shop Sale", "Claim Offer", or "Sign Up".

Setting Up Your CTA Button

In the Content & Messaging section, locate the Call-to-Action Button area
Toggle Enable Button to activate the button (enabled by default)
Enter your Button Text (e.g., "Shop Sale", "Learn More", "Claim Offer")
Enter the Button URL where you want to send visitors (e.g., /shop, /collections/sale, https://example.com)
Select the Open Target:
- _self: Opens the link in the same window/tab
- _blank: Opens the link in a new tab
Click Save to apply the changes

CTA Button Best Practices

Action-Oriented Text: Use verbs like "Shop", "Learn", "Claim", "Discover"
Clear Destination: Direct users to relevant pages (sale collection, product page, signup form)
Open Target Consideration:
- Use _self for internal pages to keep users on your site
- Use _blank for external links or social media to keep your site open
Mobile Optimization: Keep button text short for mobile readability
Consistent Messaging: Ensure button text aligns with the bar message

Message Rotation (Pro Feature)

Pro Feature: Message rotation is available exclusively in the Professional plan. This powerful feature allows you to display multiple rotating messages in a single announcement bar.

Unlimited Rotating Messages

With Pro, you can create up to unlimited rotating messages that automatically cycle through on your announcement bar. Each message appears for a configurable duration before transitioning to the next message.

Auto-Cycle Configuration

Setting	Description	Range
Cycle Duration	How long each message displays before switching to the next	5-60 seconds
Transition Effect	Animation when switching between messages	Fade, Slide, or None
Auto-Cycle	Automatically rotate through messages	Enabled / Disabled

Individual Message CTAs

A key feature of message rotation is that each message can have its own unique CTA button with different text, URL, and target settings. This allows you to:

Display different messages leading to different pages
Promote multiple offers or products in one announcement bar
A/B test different messages and calls-to-action
Create dynamic customer journeys with rotating promotions

Setting Up Message Rotation

Upgrade to the Professional plan to access message rotation
Navigate to the Content & Messaging section
Look for the Message Rotation area (Pro-only)
Click Add Message to create your first rotating message
Enter the message text (up to 500 characters)
Configure the CTA button:
- Enter unique button text for this message
- Set a unique URL or destination
- Choose the open target (_self or _blank)
Repeat steps 4-6 to add additional rotating messages
Set the Cycle Duration (5-60 seconds)
Choose a Transition Effect (fade, slide, or none)
Toggle Auto-Cycle to enable automatic rotation
Click Save to activate message rotation

Message Rotation Examples

E-commerce Store:

Message 1: "Summer Sale: 30% off dresses" → Links to /dresses
Message 2: "Free shipping on orders $50+" → Links to /shop
Message 3: "New collection: Check out our latest styles" → Links to /new-arrivals

SaaS Product:

Message 1: "Limited time: Get 3 months free" → Links to /pricing
Message 2: "Join 10,000+ happy customers" → Links to /testimonials
Message 3: "14-day free trial, no credit card required" → Links to /signup

Message Rotation Best Practices

Keep It Consistent: Use a similar tone and style across all rotating messages
Vary the Offers: Highlight different products, benefits, or promotions
Test Cycle Duration: 10-20 seconds works well for most messages; give visitors time to read
Limit Rotation: 3-5 messages is usually optimal; too many can feel overwhelming
Align CTAs: Ensure button links match the message content
Monitor Performance: Check which rotating messages generate the most clicks using analytics