Campaign Types

Overview

HashBar offers 8 powerful campaign types to achieve different marketing goals. Whether you're collecting leads, sharing announcements, or verifying user age, there's a campaign type built for your needs. Five campaign types are available on all plans, while three advanced types require a Pro subscription.

Free Campaign Types

Lead Capture

Best for: Email list building and subscriber growth

Collect visitor email addresses and additional information through customizable forms. Perfect for newsletter signups, webinar registrations, and growing your email marketing list. You can integrate with Mailchimp and other email service providers to automatically add subscribers to your campaigns.

• Customizable form fields
• Email validation
• Mailchimp integration
• Success message and redirect options

Announcement

Best for: Sharing news, updates, and important information

Create beautiful, attention-grabbing announcements to inform visitors about product launches, maintenance windows, special events, or company news. Announcements are perfect for time-sensitive messages that need immediate visibility.

• Rich text content
• Images and media support
• Flexible positioning options
• Custom call-to-action buttons

Promotion

Best for: Promoting discounts, sales, and special offers

Highlight limited-time offers, seasonal sales, and exclusive deals to drive conversions. Use promotions to showcase discount codes, create urgency with countdown timers, and direct customers to specific product pages or promotional landing pages.

• Eye-catching design templates
• Discount code display
• Call-to-action buttons with custom URLs
• Counter/timer support for urgency

Exit Intent

Best for: Retargeting visitors before they leave

Trigger a popup when visitors attempt to leave your site, offering them a final opportunity to engage. Exit intent campaigns are ideal for special offers, email list signup incentives, or feedback surveys that you want to show to departing visitors.

• Triggers on mouse movement toward page exit
• Perfect for last-minute conversions
• Customizable message for departing visitors
• Works with all other campaign types

Welcome

Best for: Greeting first-time or returning visitors

Create a friendly first impression with welcome popups that greet new visitors. Use welcome campaigns to introduce your brand, offer a discount for first-time buyers, or guide visitors to key sections of your website.

• Appears on first page load
• Customizable greeting message
• Perfect for setting tone and expectation
• Can include special first-visit offers

Pro Campaign Types

Note: The following advanced campaign types are available only on HashBar Pro plans.

Survey

Best for: Collecting feedback and customer insights

Gather valuable feedback from your visitors through customizable survey forms. Surveys help you understand customer needs, preferences, and pain points. Use this data to improve your products, services, and website experience.

• Multiple question types
• Rating scales and multiple choice options
• Net Promoter Score (NPS) surveys
• Response storage and analytics

Age Verification

Best for: Verifying visitor age before entry (required for certain industries)

Implement GDPR and age-restriction compliant popups for age-restricted products and services. This campaign type is essential for alcohol, tobacco, cannabis, and other age-restricted industries. Visitors must confirm their age before accessing your content.

• Age input field with validation
• Date of birth picker
• Blocks access if age requirements not met
• Compliance with age restriction laws

Cookie Consent

Best for: GDPR and CCPA compliance

Ensure your website complies with GDPR, CCPA, and other privacy regulations with customizable cookie consent popups. Allow visitors to accept or reject cookies and other tracking mechanisms before they browse your site.

• Consent toggle controls
• GDPR and CCPA compliant
• Privacy policy and cookie policy links
• Cookie preference management

Choosing the Right Campaign Type

Next Steps

Now that you understand the available campaign types, explore how to position your popup for maximum impact. Check out our Popup Positions guide to learn about the 7 positioning options available.